PDF Download Winning at New Products: Creating Value Through Innovation
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Winning at New Products: Creating Value Through Innovation
PDF Download Winning at New Products: Creating Value Through Innovation
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Review
"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully."―Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management"This book is an invaluable guide...It's full of best practices, practical methods and real-world illustrations that demonstrate how to succeed at product and service innovation."―Dick Arra, Chief Technology Officer, ITT Corporation"This book provides insights into the new approaches and offers very useful guidelines for creating a powerful innovation setting in your organization."―Hannes Erler, Vice President of Innovation, Swarovski K.G."[Winning at New Products] has been a mainstay of product-development literature for fifteen years."―Journal of Product Innovation Management"Winning at New Products by Robert G. Cooper has a clear place on your book shelf and will be most helpful in your innovation battles to explain the many in-built limitations to others less informed yet involved in the decision process."―InnovationManagement.se
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About the Author
Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.
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Product details
Paperback: 448 pages
Publisher: Basic Books; Revised, Updated edition (September 19, 2017)
Language: English
ISBN-10: 0465093329
ISBN-13: 978-0465093328
Product Dimensions:
6 x 1.2 x 9 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
28 customer reviews
Amazon Best Sellers Rank:
#63,160 in Books (See Top 100 in Books)
I am a fan of Robert G. Cooper's Stage Gate (TM) NPD process. I was excited to read his new publication of this book. He did not disappoint! For most companies, NPD is a complicated series of trials and errors harmed by systematic procrastination, low quality front-end work resulting costly, poorly adopted internal and external products doomed to fail immediately after launch. After reading and applying these principles the mystery of NPD becomes corporate common sense and innovation becomes a strategic ingredient to the overall mission of the growing company.
This is a good starter book for explaining what stage gate is, how it is being implemented today and what benefits that can be gained from it. Every R&D professional should at least know the basics about this system and this book lets you do that.
This book is very easy to read. Straight forward advice and lots of examples. It starts off with a summary of the topics and then jumps into each clearly
nice reading
I use this as a reference almost every week.
Book lacks depth and is repetitive.
Nice introduction and framework to the methodology of launching a new product. A little repetitive w/ all the rhetorical questions, but the narrative is thought provoking and StageGate is well explained.
Fast shipping and exactly as described.
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